Reach new users by advertising your software during the installation of other applications.

“Through OpenCandy's user and partner-friendly distribution platform, we're
able to drive new installs of Snagit eight times more efficiently than through download sites, display or search marketing.”
— Tim McCallion, TechSmith

How our network works for advertisers

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  • Set goals

    You choose the max bid you’re willing to pay per install of your software.

  • Get recommended

    High-quality developers then recommend your software to their users during installation.

  • Save money

    You only pay when a user chooses to opt-in and successfully installs your software.

  • Track success

    Our system automatically optimizes your campaign and provides you with real-time analytics.

Benefits

Cost efficiencyCost efficiency
Rather than paying for impressions, clicks or downloads, you set the price you’re willing to pay per successful install of your software.
Double-digit take ratesDouble-digit take rates
The best time to promote your software is while a user is already installing software from a trusted, high-quality developer.
Best user experienceExcellent user experience
Your recommendation screens are clearly messaged and opt-in only, meaning users must actively choose to install your software.
Automated OptimizationAutomated optimization
Our platform continually tests and selects the best designs and messages for each user segment to maximize your take rates and success metrics.